Destination branding : creating the unique destination proposition / Nigel Morgan, Annette Pritchard, Roger Pride
Destination branding : creating the unique destination proposition / Nigel Morgan, Annette Pritchard, Roger Pride
. - 2nd ed
. - xxa Oxfordxxa Burlington xxa-fimyyc Elsevier yyc-fim, 2004
. - 314 p. [2] : il., gráf., mapas, fig. 23 cm
0750659696
Turismo
Marketing
348.48