Public relations metrics : research and evaluation / edited Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic
Public relations metrics : research and evaluation / edited Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic
. - xxa London xxa-fimyyc Routledge yyc-fim, 2008
. - XV, 328 p. : il. 23 cm
. - (Lea's communication series / Jennings Bryant, James E. Grunig, general editors)
0805862730 brochado
Relações públicas
Investigação científica
Avaliação da qualidade
659.4