Gregory, Anne, 1953-
Planning and managing public relations campaigns : a strategic approach / Anne Gregory
Planning and managing public relations campaigns : a strategic approach / Anne Gregory
. - 5th ed
. - xxa London xxa-fimyyc Kogan Page yyc-fim, cop. 2021
. - ix, 334 p. : il. 24 cm
. - (PR in practice series)
. - Tít. da 1 ed.: Planning and managing a public relations campaign
978-1-78966-320-4 brochado
Relações públicas
Gestão estratégica
Grã-Bretanha
Estudos de caso
Guias
327(410)(036)