Tull, Donald S.
Marketing research : meaning, measurement, and method : a text with cases / Donald S. Tull, Del I. Hawkins
Marketing research : meaning, measurement, and method : a text with cases / Donald S. Tull, Del I. Hawkins . - xxa New York xxa-fimyyc Macmillan yyc-fim, cop. 1976 . - xv, 736 p. : il., figs. 24 cm
0024217409 encadernado
Sociologia da comunicação
Marketing
Pesquisa de mercado
Manuais
658.8(035)
Marketing research : meaning, measurement, and method : a text with cases / Donald S. Tull, Del I. Hawkins . - xxa New York xxa-fimyyc Macmillan yyc-fim, cop. 1976 . - xv, 736 p. : il., figs. 24 cm
0024217409 encadernado
Sociologia da comunicação
Marketing
Pesquisa de mercado
Manuais
658.8(035)
