Wheeler, Alina, 1948-2023
Designing brand identity : a comprehensive guide to the world of brands and branding / Alina Wheeler, Rob Meyerson
Designing brand identity : a comprehensive guide to the world of brands and branding / Alina Wheeler, Rob Meyerson
. - 6th ed
. - xxa Hoboken, New Jersey xxa-fimyyc Wiley yyc-fim, cop. 2024
. - xiii, 332 p. : il. 29 cm
9781119984818 encadernado
Marcas
Identidade coletiva
Design
Publicidade
Marketing
Séc. 21
Guias
74(100)"20"(036)
658.8(100)"20"(036)