Jhally, Sut
The codes of advertising : fetishism and the political economy of meaning in the consumer society / Sut Jhally
The codes of advertising : fetishism and the political economy of meaning in the consumer society / Sut Jhally . - 1ª ed . - xxa New York xxa-fimyyc Routledge yyc-fim, 1990 . - 225 p. 23 cm
(Brochado) : oferta
Publicidade
Comunicação social
Simbolismo
Sociologia
The codes of advertising : fetishism and the political economy of meaning in the consumer society / Sut Jhally . - 1ª ed . - xxa New York xxa-fimyyc Routledge yyc-fim, 1990 . - 225 p. 23 cm
(Brochado) : oferta
Publicidade
Comunicação social
Simbolismo
Sociologia
