Dillon, William R.
Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle
Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle
. - 3rd ed
. - xxa Boston, Mass xxa-fimyyc Irwin yyc-fim, cop. 1994
. - xxii, 760 p. : il. 24 cm
. - (The Irwin series in Marketing / consulting editor Gilbert A. Churchill))
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