Parasuraman, A. Marketing research / A. Parasuraman, Dhruv Grewal, R. Krishnan

Marketing research / A. Parasuraman, Dhruv Grewal, R. Krishnan . - 2nd ed . - xxa Boston xxa-fimyyc Houghton Mifflin Company yyc-fim, cop. 2007 . - xxii, 638 p. : muito il. 26 cm
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