Parasuraman, A.
Marketing research / A. Parasuraman, Dhruv Grewal, R. Krishnan
Marketing research / A. Parasuraman, Dhruv Grewal, R. Krishnan
. - 2nd ed
. - xxa Boston xxa-fimyyc Houghton Mifflin Company yyc-fim, cop. 2007
. - xxii, 638 p. : muito il. 26 cm
9780618660636 encadernado : compra
Marketing
Manuais de ensino superior
658.8(075.8)