Shimp, Terence A.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews
. - 9th international ed
. - xxa Independence, KY xxa-fimyyc South-Western Cengage Learning yyc-fim, cop. 2013
. - xxii,729 p. : muito il. 28 cm
9781133191421 brochado : compra
Marketing
Marketing integrado
Publicidade
Vendas
Manuais de ensino superior
658.8(075.8)