The hidden persuaders / Vance Packard
Main Author Packard, Vance, 1914-1996 Language Inglês. Publication London : Penguin Books, 1991Description 247 p. ; 20 cm Series Penguin Social Sciences) Subjects Consumo
Comportamento do consumidor
Publicidade
Persuasão
Comunicação social
Marketing
| Item type | Library | Location | Form | Call number | Status | Direct Acess | Date due | Fund | Barcode |
|---|---|---|---|---|---|---|---|---|---|
| Book | Biblioteca Mário Sottomayor Cardia | Sala de Leitura | ANT 1254/A | Available | Fundo Geral | 41988 |
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