Marketing places : attracting investment, industry, and tourism to cities, states and nations / Philip Kotler, Donald H. Haider, Irving Rein
Main Author
Kotler, Philip, 1931-
Coauthor
Haider, Donald H., co-aut.
Rein, Irving, co-aut.
Language
Inglês.
Publication
New York : The Free Press, 1993
Description
388 p. [2] :
il., tab. ;
23 cm
ISBN
074323636X
Subjects
Marketing
Globalização
Turismo
Indústria
Investimento estrangeiro
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