Designing brand identity : a comprehensive guide to the world of brands and branding / Alina Wheeler, Rob Meyerson
Main Author
Wheeler, Alina, 1948-2023
Coauthor
Meyerson, Rob, co-aut.
Language
Inglês.
Edition
6th ed
Publication
Hoboken, New Jersey : Wiley, cop. 2024
Description
xiii, 332 p. :
il. ;
29 cm
ISBN
9781119984818
Subjects
Marcas
Identidade coletiva
Design
Publicidade
Marketing
Séc. 21
Guias
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