Marketing research : a problem-solving approach / Seymour Sudman, Edward Blair
Main Author Sudman, Seymour, 1928-2000 Coauthor Blair, Edward, 1923-, co-aut. Language Inglês. Publication Boston : McGraw-Hill, cop. 1998Description xli, 737 p. : il. ; 26 cm Series Markting & advertising series) ISBN 0079136702 Subjects Marketing
Manuais
| Item type | Library | Location | Form | Call number | Status | Direct Acess | Date due | Fund | Barcode |
|---|---|---|---|---|---|---|---|---|---|
| Book | Biblioteca Mário Sottomayor Cardia | Obras de Referência | CA REF 23 | Consulta local | Fundo Geral | 65676 |
Contém Apêndices A-D, glossário e índice
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