Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen
Main Author Kotler, Philip, 1931- Coauthor Andreasen, Alan R., 1934- Language Inglês. Edition 4th ed Publication Englewood Cliffs, New Jersey : Prentice-Hall, cop. 1991Description xi, 644 p. ; 24 cm Series The Prentice Hall series in marketing) Subjects Organizações não lucrativas
Marketing
| Item type | Library | Location | Form | Call number | Status | Direct Acess | Date due | Fund | Barcode |
|---|---|---|---|---|---|---|---|---|---|
| Book | Biblioteca Mário Sottomayor Cardia | Sala de Leitura | E 649 | Consulta local | Fundo Geral | 37709 |
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