Predictably irrational : the hidden forces that shape our decisions / Dan Ariely
Main Author Ariely, Dan, 1968- Language Inglês. Publication London : HarperCollins, 2008Description xxii, 280 p. ; 23 cm ISBN 9780007256525 Subjects Economia e sociedade
Consumo
Comportamento do consumidor
Racionalidade
Tomada de decisão
Séc. 20
| Item type | Library | Location | Form | Call number | Status | Direct Acess | Date due | Fund | Barcode |
|---|---|---|---|---|---|---|---|---|---|
| Book | Biblioteca Mário Sottomayor Cardia | Sala de Leitura | SOC 1616 | Available | Fundo Geral | 82528 |
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