Kotler, Philip, 1931-
Marketing places : attracting investment, industry, and tourism to cities, states and nations / Philip Kotler, Donald H. Haider, Irving Rein
Marketing places : attracting investment, industry, and tourism to cities, states and nations / Philip Kotler, Donald H. Haider, Irving Rein
. - xxa New York xxa-fimyyc The Free Press yyc-fim, 1993
. - 388 p. [2] : il., tab. 23 cm
074323636X
Marketing
Globalização
Turismo
Indústria
Investimento estrangeiro
330:348.48