Destination branding : creating the unique destination proposition / Nigel Morgan, Annette Pritchard, Roger Pride

Destination branding : creating the unique destination proposition / Nigel Morgan, Annette Pritchard, Roger Pride . - 2nd ed . - xxa Oxfordxxa Burlington xxa-fimyyc Elsevier yyc-fim, 2004 . - 314 p. [2] : il., gráf., mapas, fig. 23 cm
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