Public relations metrics : research and evaluation / edited Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic

Public relations metrics : research and evaluation / edited Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic . - xxa London xxa-fimyyc Routledge yyc-fim, 2008 . - XV, 328 p. : il. 23 cm . - (Lea's communication series / Jennings Bryant, James E. Grunig, general editors)
0805862730 brochado
Relações públicas
Investigação científica
Avaliação da qualidade

659.4