Management and economics of communication / M. Bjørn von Rimscha (ed.) ; in cooperation with Stephanie Kienzler

Management and economics of communication / M. Bjørn von Rimscha (ed.) ; in cooperation with Stephanie Kienzler . - xxa Berlin xxa-fimyyc De Gruyter yyc-fim, cop. 2020 . - XI, 511 p. : il. 24 cm . - (Handbooks of communication science / edited by Peter J. Schulz and Paul Cobley; 30)
978-3-11-058716-6 encadernado
Comunicação social
Economia dos media
Indústria dos media
Manuais

316.77:33(035)