Management and economics of communication / edited by M. Bjørn von Rimscha ; in cooperation with Stephanie Kienzler

Management and economics of communication / edited by M. Bjørn von Rimscha ; in cooperation with Stephanie Kienzler . - xxa Bostonxxa Berlin xxa-fimyyc Walter de Gruyter yyc-fim, 2020 . - xii, 511 p. : il., figs., tabs. 25 cm . - (Handbooks of communication science; 30)
9783110587166 encadernado
Sociologia da comunicação
Gestão
Média
Metodologia científica
Ensaios

303(042)
316.77(042)