Shimp, Terence A. Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews . - 9th international ed . - xxa Independence, KY xxa-fimyyc South-Western Cengage Learning yyc-fim, cop. 2013 . - xxii,729 p. : muito il. 28 cm
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