Kotler, Philip, 1931-
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen
. - 4th ed
. - xxa Englewood Cliffs, New Jersey xxa-fimyyc Prentice-Hall yyc-fim, cop. 1991
. - xi, 644 p. 24 cm
. - (The Prentice Hall series in marketing))
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