Kotler, Philip, 1931- Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen

Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen . - 4th ed . - xxa Englewood Cliffs, New Jersey xxa-fimyyc Prentice-Hall yyc-fim, cop. 1991 . - xi, 644 p. 24 cm . - (The Prentice Hall series in marketing))
(Encadernado) : compra
Organizações não lucrativas
Marketing

339.13(075.8)