Ariely, Dan, 1968- Predictably irrational : the hidden forces that shape our decisions / Dan Ariely

Predictably irrational : the hidden forces that shape our decisions / Dan Ariely . - xxa London xxa-fimyyc HarperCollins yyc-fim, 2008 . - xxii, 280 p. 23 cm
9780007256525 encadernado : oferta
Economia e sociedade
Consumo
Comportamento do consumidor
Racionalidade
Tomada de decisão
Séc. 20

316.62"19"
366.1"19"
159.947