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Total relationship marketing / Evert Gummesson

Main Author Gummesson, Evert, 1936- Language Inglês. Edition 3rd ed Publication Amsterdam : Butterworth-Heinemann (Elsevier), 2008
Description xv, 376 p. : il. e tabelas ; 25 cm ISBN 9780750686334 Subjects Marketing
Relação com o cliente
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Item type Library LocationForm Call number Status Direct Acess Date due Fund Barcode
Book Biblioteca Mário Sottomayor Cardia
Obras de Referência CA REF 16 Consulta local Fundo Geral 70297

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