000 00842nam a22002770004500
001 136823
010 _a2040197222
_bbrochado
_doferta
090 _a136823
100 _a20181126d1990 k y0pory5003 ba
101 0 _afre
102 _aFR
200 1 _aLes chemins de la persuasion
_fJ.-N. Kapferer
205 _a1ère éd
210 _a[S. l.]
_cDunod
_dD. L. 1990
215 _a346 p.
_cil.
_d24 cm
225 2 _aDunod entreprise.
_iMarketing
606 _942111
_aPersuasão
606 _945569
_aPublicidade
606 _934977
_aMarketing
606 _934692
_aManuais
675 _a659.11(035)
_vBN
_zpor
675 _a658.8(035)
_vBN
_zpor
700 1 _9150739
_aKapferer,
_bJean-Noël
801 _aPT
_bUNLFCSH
_gRPC
942 _n0
_cMON
999 _a133365
_c2021-07-08
_bUNL-FCSH - GLOBAL
_dUNLFCSH20170705111527