Tian, Kelly
Consumer-citizens of China : the role of foreign brands in the imagined future China / Kelly Tian and Lily Dong
Consumer-citizens of China : the role of foreign brands in the imagined future China / Kelly Tian and Lily Dong
. - xxa London xxa-fimyyc Routledge yyc-fim, 2013
. - 1 Ebook (xix, 147 p.)
. - (Routledge contemporary China series; 60)
97804155534909780415854627
Comportamento do consumidor
Consumidores
Consumo
Marketing
Marcas
Nacionalismo
Ocidente
China
Séc. 19-21
366.1(4+7)(510)"18/20"
659.1(4+7)(510)"18/20"