Biblioteca da Faculdade de Ciências Sociais e Humanas da Universidade NOVA de Lisboa

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Consumer-citizens of China : the role of foreign brands in the imagined future China / Kelly Tian and Lily Dong

Main Author Tian, Kelly Coauthor Dong, Lily, co-aut. Language Inglês. Publication London : Routledge, 2013
 Description 1 Ebook (xix, 147 p.) Series Routledge contemporary China series ; 60 ISBN 9780415553490
 9780415854627 Subjects Comportamento do consumidor
Consumidores
Consumo
Marketing
Marcas
Nacionalismo
Ocidente
China
Séc. 19-21 Online Resources Disponível online
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