Marketing research : meaning, measurement, and method : a text with cases / Donald S. Tull, Del I. Hawkins
Main Author Tull, Donald S. Coauthor Hawkins, Del I. Language Inglês. Publication New York : Macmillan, cop. 1976Description xv, 736 p. : il., figs. ; 24 cm ISBN 0024217409 Subjects Sociologia da comunicação
Marketing
Pesquisa de mercado
Manuais
| Item type | Library | Location | Form | Call number | Status | Direct Acess | Date due | Fund | Barcode |
|---|---|---|---|---|---|---|---|---|---|
| Book | Biblioteca Vitorino Magalhães Godinho | Sala de Leitura | ICNOVA 268 | Available | Fundo Geral | 272ICNOVA |
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