Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews
Main Author Shimp, Terence A. Coauthor Andrews, J. Craig, co-aut. Language Inglês. Edition 9th international ed Publication Independence, KY : South-Western Cengage Learning, cop. 2013Description xxii,729 p. : muito il. ; 28 cm ISBN 9781133191421 Subjects Marketing
Marketing integrado
Publicidade
Vendas
Manuais de ensino superior
| Item type | Library | Location | Form | Call number | Status | Direct Acess | Date due | Fund | Barcode |
|---|---|---|---|---|---|---|---|---|---|
| Book | Biblioteca Mário Sottomayor Cardia | Depósitos | Depo Requests | CA 1297 | Available | Fundo Geral | 78310 |
Contém glossário, índice onomástico e índice de assuntos
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