Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle
Main Author Dillon, William R. Coauthor Madden, Thomas J., co-aut. Firtle, Neil H., co-aut. Language Inglês. Edition 3rd ed Publication Boston, Mass : Irwin, cop. 1994Description xxii, 760 p. : il. ; 24 cm Series The Irwin series in Marketing / consulting editor Gilbert A. Churchill) ISBN 0256105170 Subjects Marketing
Análise de mercado
Gestão
Manuais
| Item type | Library | Location | Form | Call number | Status | Direct Acess | Date due | Fund | Barcode |
|---|---|---|---|---|---|---|---|---|---|
| Book | Biblioteca Mário Sottomayor Cardia | Sala de Leitura | E REF 16 | Consulta local | Fundo Geral | 63456 |
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