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The handbook of strategic public relations and integrated marketing communications. / ed. Clarke L. Caywood Book Publication New York : McGraw-Hill, 2012
Description xviii, 904 p. : il. ; 25 cm LocationBiblioteca Mário Sottomayor Cardia Availability Reference (1).

The hidden persuaders / Vance Packard Book Publication London : Penguin Books, 1991
Description 247 p. ; 20 cm LocationBiblioteca Mário Sottomayor Cardia Availability Available (1).

The International market in film and television programs / edited by Eli M. Noam and Joel C. Millonzi Book Publication Norwood : Ablex, 1993
Description xv, 202 p. ; 23 cm LocationBiblioteca Vitorino Magalhães Godinho Availability Available (1).

The Oxford handbook of consumption / edited by Frederick F. Wherry and Ian Woodward Book Publication Oxford : Oxford University Press, cop. 2019
Description xix, 625 p. ; 25 cm LocationBiblioteca Mário Sottomayor Cardia Availability Reference (1).

The recording industry / Geoffrey P. Hull Book Publication London : Routledge; New York, 2004
Description xii, 335 [5] p. ; 23 cm LocationBiblioteca Vitorino Magalhães Godinho Availability Available (1).

Why we buy : the science of shopping / Paco Underhill Book Publication New York : Simon & Schuster Paperbacks, 2009
Description 306 p. ; 22 cm LocationBiblioteca Mário Sottomayor Cardia Availability Available (1).

The tourist city / edited by Dennis R. Judd and Susan S. Fainstein Book Publication London : Yale University Press; New Haven, 1999
Description 340 [6] p. : il., tab., fot. ; 23 cm LocationBiblioteca Vitorino Magalhães Godinho Availability Available (1).

Total relationship marketing / Evert Gummesson Book Publication Amsterdam : Butterworth-Heinemann (Elsevier), 2008
Description xv, 376 p. : il. e tabelas ; 25 cm LocationBiblioteca Mário Sottomayor Cardia Availability Reference (1).