Consumer-citizens of China : the role of foreign brands in the imagined future China / Kelly Tian and Lily Dong
Main Author
Tian, Kelly
Coauthor
Dong, Lily, co-aut.
Language
Inglês.
Publication
London : Routledge, 2013
Description
1 Ebook (xix, 147 p.)
Series
Routledge contemporary China series ; 60
ISBN
9780415553490
9780415854627
Subjects
Comportamento do consumidor
Consumidores
Consumo
Marketing
Marcas
Nacionalismo
Ocidente
China
Séc. 19-21
Online Resources
Disponível online
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